Elite Gold Coast (Interim Management Project): Invited to lead a critical business improvement project for a $3M annual turnover boutique hotel, part of the sporting complex.
Strategic Frameworks: Designed and implemented a guest data capture framework that increased direct bookings by 25%.
Commercial Outcome: Reduced third-party commission costs by $90,000 p.a. and forecast $500,000 additional revenue over 5 years.
Stakeholder Alignment: Restructured financial reporting processes to provide decision-making clarity for the General Manager.
Marketing Content: Created an asset library of 20+ photos for promotional use on various platforms. Produced video concepts and drafts, including 4 short duration videos with various versions, the video below one of them.